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二、完型填空题
1
The term e-commerce refers to all commercial transactions conducted over the Internet, including transactions by consumers and business-to-business transactions. Conceptually ,e-commerce does not___1___from well-known commercial offerings such as banking by phone，"mail order" catalogs，or sending a purchase order to supplier via fax. E-commerce follows the same model___2___in other business transactions; the difference ___3___in the details.
To a consumer， the most visible form of e-commerce consists of online ordering. A customer begins with a catalog of possible items，__4__an item, arranges a form of payment， and_5_an order. Instead of a physical catalog, e-commerce arranges for catalogs to be___6___on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent___7___a computer network. Finally， instead of sending a paper representation of payment such as a check, e-commerce __8__one to send payment information electronically.
In the decade after 1993， e-commerce grew from an _9__ novelty(新奇事物)to a mainstream business influence. In 1993， few ___10___ had a web page， and __11__ a handful allowed one to order products or services online. Ten years later，both large and small businesses had web pages， and most ___12___ users with the opportunity to place an order. ___13___ , many banks added online access, and online banking and bill paying became __14__ . More importantly, the value of goods and services ___15___over the Internet grew dramatically after 1997.
1. A)distract B) descend C)differ D) derive
答案：C
2. A) appeared B) used C) resorted D) served
答案：B
3. A) situates B) lies C) roots D) locates
答案：B
4. A) reflects B) detects C) protects D) selects
答案：D
5. A) sends in B) puts out C) stands for D) carries away
答案：A
6. A) visible B) responsible C) feasible D) sensible
答案：A
7. A) beside B) over C) beyond D) up
答案：B
8. A) appeals B) admits C) advocates D) allows
答案：D
9. A) optional B) invalid C) occasional D) insignificant
答案：D
10. A) communities B) corps C) corporations D) compounds
答案：C
11. A) largely B) slightly C) solely D) only
答案：D
12. A) offered B) convinced C) equipped D) provided
答案：D
13. A) Instead B) Nevertheless C) However D) Beside
答案：D
14. A) different B) flexible C) widespread D) productive
答案：C
15. A) acquired B) adapted C) practiced D) proceeded
答案：A
2
From childhood to old age, we all use language as a means of broadening our knowledge of ourselves and the world about us. When humans first 1 , they were like newborn children, unable to use this valuable tool. Yet once language developed, the possibilities for human kinds future 2 and cultural growth increased.
Many linguists believe that evolution is 3 for our ability to produce and use language. They claim that our highly evolved brain provides us 4 an innate language ability not found in lower organisms. Proponents of this innateness theory say that our 5 for language is inborn, but that language itself develops gradually, 6 a function of the growth of the brain during childhood. Therefore there are critical 7 times for language development.
Current 8 of innateness theory are mixed, however, evidence supporting the existence of some innate abilities is undeniable. 9 , more and more schools are discovering that foreign languages are best taught in the lower grades. Young children often can learn several languages by being 10 to them, while adults have a much harder time learning another language once the 11 of their first language have become firmly fixed.
Although some aspects of language are undeniably innate, language does not develop automatically in a vacuum. Children who have been 12 from other human beings do not possess language. This demonstrates that 13 with other human beings isnecessary for proper language development. Some linguists believe that this is even more basic to human language 14 than any innate capacities. These theorists view language as imitative, learned behavior. 15 , children learn language from their parents by imitating them. Parents gradually shape their child's language skills by positively reinforcing precise imitations and negatively reinforcing imprecise ones.
1.A.generated B.evolved C.born D.originated
答案：B
2.A.attainments B.feasibilityC.entertainments D.evolution
答案：A
3.A.essential B.available C.reliable D.responsible
答案：D
4.A.for B.from C.of D.with
答案：D
5.A.potential B.performance C.preference D.passion
答案：A
6.A.as B.just as C.like D.unlike
答案：A
7.A.ideological B.biological C.social D.psychological
答案：B
8.A.reviews B.reference C.reaction D.recommendation
答案：A
9.A.In a word B.In a sense C.Indeed D.In other words
答案：C
10.A.revealed B.exposed C.engaged D.involved
答案：B
11.A.regulations B.formationsC.rules D.constitutions
答案：C
12.A.distinguished B.differentC.protected D.isolated
答案：D
13.A.exposition B.comparison C.contrastD.interaction
答案：D
14.A.acquisition B.appreciation C.requirementD.alternative
答案：A
15.A.As a result B.After allC.In other words D.Above all
答案：C
3
In every cultivated language there are two great classes of words which, taken together, comprise the whole vocabulary. First, there are those words 1 which we become acquainted in daily conversation, which we 2 ,that is to say, from the members of our own family and from our familiar associates, and which we should know and use 3 we could not read or write. They 4 the common things of life, and are the stock in trade of all who 5 the language. Such words may be called “popular”, since they belong to the people 6 and are not the exclusive share of a limited class. On the other hand, our language 7 a multitude of words which are comparatively seldom used in ordinary conversation. Their meanings are known to every educated person, but there is little 8 to use them at home or in the market-place. Our 9 acquaintance with them comes not from our mother’s 10 or from the talk of our school-mates, 11 from books that we read, lectures that we 12 ,or the more formal conversation of highly educated speakers who are discussing some particular 13 in a style appropriately elevated above the habitual 14 of everyday life. Such words are called “learned”, and the 15 between them and the “popular” words is of great importance to a right understanding of linguistic process.
1.A.at B. with C. by D. through
答案：B
2.A.study B. imitate C. stimulate D. learn
答案：D
3.A.even B. despite C. even if D. in spite of
答案：C
4.A.mind B. concern C. care D. involve
答案：B
5.A.hire B. apply C. adopt D. use
答案：D
6.A.in public B. at most C. at large D .at best
答案：C
7.A.consists B. comprises C. constitutes D. composes
答案：B
8.A.prospect B. way C. reason D. necessity
答案：D
9.A.primary B. first C. principal D. prior
答案：B
10.A.tips B. mouth C. lips D. tongue
答案：C
11.A.besides B. and C. or D. but
答案：D
12.A.hear of B. attend C. hear from D. listen
答案：B
13.A.theme B. topic C. idea D. point
答案：B
14.A.border B. link C. degree D. extent
答案：D
15.A.diversion B. distinction C. diversity D. similarity
答案：B
4
Music comes in many forms; most countries have a style of their own. 1 the turn of the century when jazz was born, America had no prominent 2 ofits own. No one knows exactly when jazz was 3 ,or by whom. But it began to be heard in the early 1900s.Jazz is Americas contribution to 4 music. In contrast to classical music, which 5 formal European traditions, jazz is spontaneous and free form. It bubbles with energy, 6 the moods, interests, and emotions of the people. In the 1920s jazz sounded like America, and 7 it does today. The origins of this music are as interesting as the music 8 .American Negroes, or blacks, as they are called today, were the jazz 9 .They were brought to Southern States as slaves. They were sold to plantation owners and forced to work long 10 .When a Negro died his friend and relatives 11 a procession to carry the body to the cemetery. In New Orleans, a band often accompanied the 12 .
On the way to the cemetery the band played slow, solemn music suited to the occasion. 13 on the way home the mood changed. Spirits lifted. Death had removed one of their relations, but the living were glad to bealive. The band played 14 music, improvising(即兴表演) on both the harmony and the melody of the tunes 15 at the funeral. This music made everyone want to dance. It was an early form of jazz.
1.A.By B. At C. In D. On
答案：B
2.A.music B. song C. melody D. style
答案：D
3.A.discovered B. acted C. invented D. designed
答案：C
4.A.classical B. sacred C. popular D. light
答案：C
5.A.forms B. follows C. approaches D. introduces
答案：B
6.A.expressing B. explaining C. exposing D. illustrating
答案：A
7.A.as B. so C. either D. neither
答案：A
8.A.concerned B. itself C. available D. oneself
答案：B
9.A.players B. followers C. fans D. pioneers
答案：D
10.A.months B. weeks C. hours D. times
答案：C
11.A.demonstrated B. composed C. hosted D. formed
答案：D
12.A.demonstration B. procession C. body D. march
答案：B
13.A.Even B. Therefore C. Furthermore D. But
答案：D
14.A.sad B. solemn C. happy D. funeral
答案：C
15.A.whistled B. sung C. presented D. showed
答案：C
三、阅读理解
Passage 1
The residents of 24 Acacia Grove were dissatisfied with the condition of the property, so John Preston called a meeting to discuss things last week. At the meeting John suggested setting up a residents' committee. Everyone was so worried and angry about the agent's inactivity that they agreed, and they elected John as chairman of the committee. Many residents said that they were tired of telephoning the agent and tired of complaining about the flats. Although the agent was responsible for the flats, they thought that he didn't do enough. Therefore John was asked to write to the agent and say that they were disappointed with the management of the flats.
The next service payment was due at the end of the month. However, they agreed not to pay it until they were happy with the plans to improve the-property. They decided to tell the agent that he must start the work within one month. They all went away very pleased with themselves.
1. Why did John Preston call a meeting last week?
A. Because the residents were dissatisfied with the present residents' committee.
B. Because the residents were dissatisfied with the bad management of the flats.
C. Because some residents requested to change the present residents' committee.
D. Because he wanted to become Chairman of the committee.
【答案】B。
2. Who elected John as chairman of the committee?
A. The agent. B. The residents. C. The committee. D. Acacia Grove.
【答案】B。
3. What does the word "inactivity" mean in the third sentence in Para. l?
A. Weakness B. Progress C. State D. Lack of actions
【答案】D。
4. What does the word "due" mean in the first sentence of Para. 2?
A. to be paid B. proper C. owed D. large
【答案】A。
5. When did they agree to pay the next service payment?
A. At the end of the month. B. Within one month.
C. When they were happy with the plans to improve the property.
D. The agent would tell them.
【答案】C。
Passage 2
When John and Victoria Falls arrived in New York City for one-year stay, they did not bring very many things with them. They had planned either to live in a furnished apartment or to buy used furniture. But they soon learned about a new system that more and more people are using. The renting of home furnishings (bed, tables, dishes, and so on) has become one of America's fastest growing businesses.
What kinds of people rent their home furnishings instead of buying them? People who are international business or government officials, foreign students, airline workers, young married couples-people whose job or business may force them to move frequently from one city to another. They save a lot of trouble and the cost of moving their furniture each time. They simply rent new furniture when they reach their new homes. Young people with little money do not want to buy cheap furniture that they may soon dislike. They prefer to wait until they have enough money to buy furniture they really like. Meanwhile, they find they can rent better quality furniture than they could afford to buy.
One family, who now have a large, beautiful home of their own, liked their rented furniture so much that they decided to keep renting it instead of buying new things. But usually people don't like to tell others about it. The idea of renting home furnishings is still quite new, and they are not sure what their neighbors might think.
1. Which of the following has become one of America's fastest growing businesses?
A. Selling home furnishings. B. Renting furnished apartments.
C. Selling used furniture. D. Renting home furnishings.
【答案】D。
2. Why do some people prefer to rent furniture? __________________
A. Because the furniture they get in this way is new.
B. Because it saves them a lot of money.
C. Because it saves them much trouble and money.
D. Because they can always get better quality furniture in this way.
【答案】C。
3. What can you infer from the passage? ________________________
A. The idea of renting furniture is not acceptable.
B. Renting furniture is not popular in the couple's home town.
C. Only those who don’t have enough money to rent furniture.
D. People usually grow to like the furniture they have rented.
【答案】B。
4. Which of the following can best serve as the title of the passage? ______________
A. Rent or Buy? B. A New Way of Getting Home Furnishings.
C. Furnished Apartments. D. A New Idea
【答案】B。
5. Young people liked renting home furniture in that__________________
A. they have less money. B. they don't want to buy old furniture.
C. the new furniture is of good quality.
D. they don't have much money and don't want to buy the cheap furniture.
【答案】D。
Passage 3
A characteristic of American culture that has become almost a tradition is to respect the self-made man-the man who has risen to the top through his own efforts, usually beginning by working with his hands. While the leader in business or industry or the college professor occupies a higher social position and commands greater respect in the community than the common laborer or even the skilled factory worker, he may take pains to point out that his father started life in America as a farmer or laborer of some sort.
This attitude toward manual (体力的) labor is now still seen in many aspects of American life. One is invited to dinner at a home that is not only comfortably but even luxuriously (豪华地) furnished and in which there is every evidence of the fact that the family has been able to afford foreign travel, expensive hobbies, and college education for the children; yet the hostess probably will cook the dinner herself, will serve it herself and will wash dishes afterward; furthermore, the dinner' will not consist merely of something quickly and easily assembled from contents of various cans and a cake or a pie bought at the nearby bakery. On the contrary, the hostess usually takes pride in careful preparation of special dishes. A professional may talk about washing the car, digging in his flowerbeds, painting the house. His wife may even help with these things, just as he often helps her with the dishwashing. The son who is away at college may wait on table and wash dishes for his living, or during the summer he may work with a construction gang on a highway in order to pay for his education.
1. From Para. 1, we know that in America ______________.
A. people tend to have a high opinion of the self-made man
B. people can always rise to the top through their won efforts
C. college professors win great respect from common workers
D. people feel painful to mention their fathers as labors
【答案】A。
2. According to the passage, the hostess cooks dinner herself mainly because_____________
A. servants in America are hard to get B. she takes pride in what she can do herself
C. she can hardly afford servants D. it is easy to prepare a meal with canned food
【答案】B。
3. The underlined expression "wait on table" in Para 2 means "__________________".
A. work in a furniture shop B. keep accounts for a bar
C. wait to lay the table D. serve customers in a restaurant
【答案】D。
4. The author's attitude towards manual labor is ______________.
A. positive B. negative C. humorous D. critical
【答案】A。
5. Which of the following could be the best title of the passage? ________________
A. A Respectable Self-made Family B. American Attitude toward Manual Labor
C. Characteristics of American Culture D. The Development of Manual Labor
【答案】B。
Passage 4
Shyness is the cause of much unhappiness for a great many people. Shy people are anxious and self-conscious; that is, they are excessively concerned with their own appearance and actions. Worrisome thoughts are constantly occurring in their minds: what kind of impression am I making? Do they like me? Do I sound stupid? Am I wearing unattractive clothes?
It is obvious that such uncomfortable feelings must negatively affect people. A person's conception of himself or herself is reflected in the way he or she behaves, and the way a person behaves affects other people's reactions. In general, the way people think about themselves has a profound effect on all areas of their lives.
Shy people, having low self-esteem, are likely to be passive and easily influenced by others. They need reassurance that they are doing "the right thing". Shy people are very sensitive to criticism; they feel it confirms their feelings of inferiority. They also find it difficult to be pleased by compliment with a statement like this one, "You're just saying that to make me feel good. I know it's not true". It is clear that while self-awareness is a healthy quality, overdoing it is harmful.
Can shyness be completely eliminated, or at least reduced? Fortunately, people can overcome shyness with determined and patient efforts in building self-confidence. Since shyness goes hand in hand with a lack of self-esteem, it is important for people to accept their weaknesses as well as their strengths.
Each one of us is a unique, worthwhile individual, interested in our own personal ways. The better we understand ourselves, the easier it becomes to live up to our full potential. Let's not allow shyness to block our chances for a rich and fulfilling life.
1. What does the author try to prove by citing "what kind of impression am I making? (Para. 1) _________
A. Shy people benefit from their caring about their appearance.
B. People's shyness made them care too much about their appearance and actions.
C. It's natural that shy people don't believe other's compliments.
D. Shy people think they are different from others.
【答案】B。
2. According to the writer, self-awareness is __________.
A. a good quality B. the cause of unhappiness
C. harmful to people D. a weak point of shy people
【答案】A。
3. That shy people react to a compliment in such a way is ___________.
A. good B. unreal C. very reasonable D. harmful
【答案】D。
4. Which of the following statements is true, according to the passage? ____________
A. Shyness helps us to develop our potential
B. Shyness enables us to understand ourselves better
C. Shyness can block our chances for a rich life
D. Shyness has nothing to do with lack of self-esteem
【答案】C。
5. It can be inferred from the passage that shy people __________ .
A. should find more of their weakness
B. should understand themselves in the right way
C. had better ignore their weakness
D. can get rid of their shyness while maintaining low self-esteem
【答案】B。
Passage 5
There are three kinds of goals: short-term, medium-range and long-term goals.
Short-term goals are those that usually deal with current activities, which we can apply on a daily basis. Such goals can be achieved in a week or less, or two weeks, or possibly, months. It should be remembered that just as a building is no stronger than its foundation, long-term goals cannot amount to very much without the achievement of solid short-term goals. Upon completing our short-term goals, we should date the occasion and then add new short-term goals that will build on those that have been completed.
The intermediate goals build on the foundation of the short-term goals. They might deal with just one term of school or the entire school year, or they could even extend for several years. Any time you move a step at a time, you should never allow yourself to become discouraged or overwhelmed. As you complete each step, you will enforce the belief in your ability to grow and succeed. And as your list of completion dates grow, your motivation and desire will increase.
Long-term goals may be related to our dreams of the future. They might cover five years or more. Life is not a static thing. We should never allow a long-term goal to limit us or our course of action.
1. Our long-term goals mean a 1ot________.
A. if we cannot reach solid short-term goals B. if we complete the short-term goals
C. if we have dreams of the future D. if we put forward some plans
【答案】B。
2. New short-term goals are built upon ____________.
A. a daily basis B. your achievement in a week
C. current activities D. the goals that have been completed
【答案】D。
3. When we complete each step of our goals, _________.
A. we will win final success B. we are overwhelmed
C. we will build up our confidence to achieve success
D. we should have strong desire for setting new goals
【答案】C。
4. What is the main idea of this passage?_____________
A. Life is a dynamic thing. B. We should set up long-term goals.
C. Different kinds of goals in life. D. The limitation of long-term goals.
【答案】C。
5. Which of the following statements is wrong according to the passage? __________
A. The long-term goals cannot amount to very much without achieving short-term goals.
B. The intermediate goals build on the foundation of the short-term goals.
C. Life is a static thing, thus never allowing a long-term goal to limit us.
D. We should often add new short-term goals to what have been completed.
【答案】C。
Passage 6
What makes a person a scientist? Does he have ways or tools of learning that are different from those of others? The answer is "no". It is not the tools a scientist uses but how he uses these tools that make him a scientist. You will probably agree that knowing how to use a power is important to a carpenter. You will probably agree, too, that knowing how to investigate, how to discover information, is important to everyone. The scientist, however, goes one step further, he must be sure that he has a reasonable answer to his questions and that his answer can be confirmed by other persons. He also works to fit the answers he gets to many questions into a large set of ideas about how the world works.
The scientist's knowledge must be exact. There is no room for half right or right just half the time. He must be as nearly right as the conditions permit. What works under one set of conditions at one time must work under the same conditions at other times. If the conditions are different, any changes the scientist observes in a demonstration must be explained by the changes in the conditions. This is one reason that investigations are important in science. Albert Einstein, who developed the theory of relativity, arrived at this theory through mathematics. The accuracy of his mathematics was later tested through investigations, and Einstein's ideas were shown to be correct A scientist uses many tools for measurements. Then the measurements are used to make mathematical calculations that may test his investigations.
1. What makes a scientist according to the passage? ___________
A. The tools he uses. B. The way he uses his tools.
C. His ways of learning. D. The various tools he uses.
【答案】B。
2. The underlined part in the passage shows___________.
A. the importance of information B. the importance of thinking
C. the difference between scientists and ordinary people
D. the difference between carpenters and people with other jobs
【答案】C。
3. A sound scientific theory should be one that ___________.
A. works not only under one set of conditions at one time, but also under the same conditions at other times
B. does not allow any changes even under different conditions
C. can be used for many purposes
D. leave no room for improvement
【答案】A。
4. The author quotes the case of Albert Einstein to illustrate ______________.
A. that measurements are keys to success m science
B. that accuracy of mathematics
C. that investigations are important science
D. that the mathematical calculations may test his investigations
【答案】C。
5. What is the main idea of the passage? _____________
A. The theory of relativity. B. Exactness is the core of science.
C. Scientists are different from ordinary people.
D. Exactness and ways of using tools are the keys to the making of a scientist.
【答案】D。
Passage 7
Many people who work in London prefer to live outside it, and to go in to their offices or schools every day by train, car or bus, even though this means they have to get up early in the morning and reach home late in the evening.
One advantage of living outside London is that houses are cheaper. Even a small flat in London without a garden costs quite a lot to rent. With the same money, one can get a little house in the country with a garden of one's own.
Then, in the country one can really get away from the noise and hurry of busy working lives. Even though one has to get up earlier and spend more time in trains or buses, one can sleep better at night and during weekends and on summer evenings, one can enjoy the fresh, clean air of the country. If one likes gardens, one can spend one's free time digging, planting, watering and doing the hundred and one other jobs which are needed in a garden. Then, when the flowers and vegetables come up, one has got the reward together with those who have shared the secret of Nature.
Some people, however, take no interest in country things. For example, happiness lies in the town, with its cinemas and theatres, beautiful shops and busy streets, dance-halls and restaurants. Such people would feel that their life was not worth living if they had to live outside London. An occasional walk in one of the parks and a fortnight's (two weeks) visit to the sea every summer is all the country they want: the rest they are quite prepared to leave to those who are glad to get away from London every night.
1. Which of the following statements is NOT true?___________
A. People who love Nature prefer to live outside the city.
B. People who work in London prefer to live in the country.
C. Some people enjoying city life prefer to work and live inside London.
D. Many nature lovers, though working in London, prefer to live outside the city.
【答案】B。
2. With the same money __________, one can buy a little house with a garden in the country.
A. getting a small flat with a garden B. having a small flat with a garden
C. renting a small flat without a garden D. buying a small flat without a garden
【答案】C。
3. When the garden is in blossom, it means that one __________ has been rewarded.
A. living in the country B. having spent time working in the garden
C. having a garden of his own D. having been digging, planting and watering
【答案】B。
4. People who think happiness lies in the town would feel that ____________ if they had to live outside London.
A. their life was meaningless B. their life was invaluable
C. they didn't deserve a happy life D. they were not worthy of their happy life
【答案】A。
5. The underlined phrase get from in the 3rd paragraph refers to ___________.
A. deal with B. do away with C. escape from D. prevent from
【答案】C。
Passage 8
Have you heard about Post Office Cats in Britain? They are mouse hunters. The post office has actually employed cats since 1868. They are not employed to sort or deliver mail, of course, but to protect the mail and keep the population of mice under control. They make sure your morning post arrives free from damages caused by rats and mice.
London post offices were the first to try out the experiment. Within a few months the population of mice had shrunk sharply. Other post offices all over the country were soon using cats in the war against rats and mice as well. Within ten years the pay of the cats was improved from one and a half old pence a day to six or nine pence a day. Now the average rate of pay is about a few pounds a month.
Some of the hard-working cats have become quite famous. In 1980, a cat named Lucky stopped an attempted robbery in a Worcestershire post office on her own. As the two burglars made their way in through the window, Lucky started an attack and they fled empty-handed. Another excellent cat was Jerry, of Earls Court post office in London. He served the building for 16 years and was on duty for 24 hours every day. He drove all the mice away.
However, there are fewer cats employed by the post office than at any time in the past. With the faster movement of the mail and better surroundings, post office cats are not always needed. But many post offices still employ them and they become great friends with the postmen. According to the post office, there is no plan for their services to be discontinued in the foreseeable future.
1. Cats were introduced to British post offices to ________.
A. help sort and deliver mails and papers
B. guard the building against thieves
C. keep mails and papers undamaged
D. search for certain dangers in mails
参考答案：C
2. What is the average rate of pay for cates serving British post office now?
A. one and a half old pence a day
B. a few pounds a month
C. six or nine pence a day
D. we do not know
参考答案：B
3. The underlined word “shrunk” in the second paragraph probably means “________”.
A. decreased B. increased C. narrowed D. expanded
参考答案：A
4. The cat named Lucky became famous because________.
A. She served the post office for 16 years around the clock.
B. She alone drove two burglars away from the post office.
C. She protected mails from being bitten by mice.
D. She was employed to sort and deliver mail.
参考答案：B
5. We may learn from the last paragraph that________.
A. the duty of the cats has been replaced by machines
B. all the post offices are now completely mice free
C. cats are now considered of little use in post offices
D. cats will still be seen in service for quite a long time
参考答案：D
Passage 9
Frank W. Woolworth was born in Rodman, New York, in 1852. His family was very poor farmers, and there was never enough to eat. Frank decided he did not want to be a farmer. He took a short business course, and went to work as a salesman in a large city.
Woolworth realized he had a natural skill for displaying goods to arouse people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品) for as much as he could get. Frank put all these things on one table with a sign which said: FIVE CENTS EACH. People fought and pushed to buy the things and the table was soon cleared.
Soon afterwards, Woolworth opened his own store, selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.
By 1919, Woolworth had over 1,000 stores in the USA and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always ran his business according to strict rules, of which the most important was: "THE CUSTOMER (顾客) IS ALWAYS RIGHT."
1. Frank took a short business course in order to __________.
A. earn more money for his family
B. learn something from a salesman
C. get away from the farm
D. get enough to eat
参考答案：C
2. Frank sold the odds and ends quickly because __________.
A. he knew how to get people to buy his goods
B. he cut down the price by half
C. he had spread the goods on a table in a very nice way
D. the sign he put on the table was well designed
参考答案：A
3. The price of the knives was cut down by half because __________.
A. the factory workers worked 24 hours a day
B. knives were ordered in large quantities directly from the factory
C. the knives were made in Germany, where labor was cheap
D. the knives were produced in one factory
参考答案：B
4. __________ made Woolworth a world-famous man.
A. His business skills and his wealth
B. The low price of the goods he sold
C. His trip to Germany and his huge order of knives
D. His natural skill for displaying things
参考答案：A
5. The belief that “The customer is always right” suggests that __________.
A. Whenever there is a quarrel between the customer and shop assistant, the customer is always right
B. shop assistants should always show respect for and be polite to their customers during business hours
C. stores must always follow the customer's wishes if they want to make more money
D. stores should do their best to meet the customer's needs if they want to be successful
参考答案：D
